Summary

• standardize the public homepage CTA stack around Start 14-Day Pilot and See Demo
• remove internal setup/admin-flow wording from the homepage hero and pilot messaging
• tighten the pilot offer copy on the homepage and align the /start-free-pilot sign-up route with the same customer-facing language
• keep /demo and /simulator intact while preserving the simulator's no-login, no-Twilio demo messaging

Validation

• npm run typecheck ✅
• npm run lint ✅
• npm run test ✅
• npm run build ✅
• browser check: /, /demo, /simulator, and /start-free-pilot verified locally

Intentional follow-ups

• local browser checks still show existing Clerk origin errors on localhost because production Clerk keys are domain-scoped to callbackcloser.com; that predated this copy pass and did not block the public page rendering or the simulator flow